With 16 years of training behind him, Jordan's journey in bodybuilding is one built on consistency, setbacks and an unwavering commitment to progression. But bodybuilding wasn't where it all started.

Before he ever stepped into the gym with competing in mind, Jordan spent much of his early life on the basketball court, a sport he'd played since the age of three. At just 13, he was already a British champion in mixed martial arts. By 17, his focus had shifted to bodybuilding, and the journey that would eventually take him to the professional stage began.

After four to five years of training, he entered his first show at 21, placing seventh at NABBA West. He kept building, taking his first PCA novice class win and the NABBA West Overall title at 23. He carried that progression through 2017 and secured his first British title with PCA in 2018.

After moving to NPC competition in 2022, Jordan pushed for the next level and earned his IFBB Pro Card at FIBO in 2023. His professional debut came at the New York Pro in 2024, and he's been testing himself against some of the best in the world ever since.

The journey so far

Jordan's professional career has already taken him across the international stage. In 2025 he competed in the Open at FIBO before moving into the 212 division, where he secured fourth place. In 2026 he kept building his pro experience, placing seventh in Spain, fourth in Chicago and fifth in Germany.

But for Jordan, the results are only part of the story. One of the biggest lessons he's taken from competing is that you often learn more from losing than winning. Winning can make you feel untouchable. Setbacks show you exactly what you're made of. Where many people would question whether to keep going, Jordan uses those moments as fuel to come back better.

The approach: keep it simple

Ask Jordan for his advice to anyone chasing progress and the message is refreshingly blunt: don't rush the process.

Find the right people to guide you, nail the basics, and stop overcomplicating things. Training and nutrition don't need reinventing every few weeks. Consistency and execution are what move the needle.

He's also clear on the line between confidence and delusion. There's nothing wrong with ambitious goals, but the work comes first. Earn your first show. Work towards winning it. Chase a British title. Then start thinking about turning pro. The stripes have to be earned.

What the current phase looks like

Having competed at 90kg, Jordan is currently sitting around 101kg and hasn't yet fully begun his next off-season phase. He's not chasing a number on the scales, but expects to build towards roughly 110 to 112kg before starting his next prep.

His training is built around five sessions a week, with daily fasted cardio and a strong focus on keeping nutrition consistent. Looking ahead to 2027, the plan is to return to competition in June, with the goal of qualifying for the Olympia.

The Conteh stack

We asked Jordan to pick his top three Conteh products.

• Hydra Flow - hydration is massively underrated when it comes to performance. Staying properly topped up with essential minerals and added vitamins is a fundamental part of getting the most out of training.

• Mega Pump Elite - Jordan isn't keen on leaning heavily on stimulants, so he loves the training experience and the pump he gets from a stim-free formula.

• The Health Range - supporting overall health and keeping the foundations in place is a priority, especially when training and nutrition are being pushed to a high level.

The bigger picture

We asked Jordan about the ultimate goal. His answer was simple: winning the Olympia.

That's the ambition, and there's a long road of work ahead to get there. But if his journey so far has shown anything, it's that he's prepared to put the work in, learn from the setbacks and keep moving forward. We're looking forward to being part of the next chapter.

Welcome to the team, Jordan. Welcome to Conteh Sports.

You can find out more about Jordan's coaching here.